Going by the number of hits it gets, evidently my most popular post to date was back in June, titled “How Important Is Reading?” Here are some of the search terms which people have used to find this page:

• how important is reading? (with and without the “?”)
• is reading important? (ditto)
• why is reading important (ditto)
• why reading is important
• why is reading so [!] important
• important of reading
• reading is important
• how important is reading a book?

I’d probably feel better about the traffic that page has engendered if I’d actually contributed much in the way of content at there; after all, it’s pretty much just a video, with a couple introductory sentences. Still, it’s encouraging that so many people want to know about the subject.

Today’s post — again, with most of the content provided via video — is sort of in the same category. Rather than addressing the question of reading’s importance, though, this one starts with the assumption that reading is indeed important… so important, in fact, that if you don’t know what to do with a book, you simply must call upon a knowledgeable expert.

(The video — subtitled in English for philistines like me — is from the Norwegian TV show “Øystein og jeg,” with Øystein Backe and Rune Gokstad. It’s written by Knut Nærum.)