Running After My Hat header image 2

Okay, I Still Hate the Name “SyFy”…

December 28th, 2009 · 5 Comments

…and probably always will. But this is a pretty damned impressive advertisement/trailer:

It sort of compresses all the memes from the SyFy cable network’s distinctive bumper spots into a big ol’ nearly coherent 2:40 whole (and avoids the corny-CGI temptations to which the network’s special-effects guys all too often succumb in the actual programs). Nice.

(Anybody know what song is on the soundtrack? Musically, it reminds me a lot of the song whose adorable video I featured in this post back in June, but the lyrics don’t seem the same.)

(Hat tip: Speak Coffee to Me)

  • Share/Bookmark

Tags: Advertising/Packaging · In the News · Music · Television · The Media · The Online World

5 responses so far ↓

  • 1 The Querulous Squirrel // Dec 28, 2009 at 3:28 pm

    Loved the football on the Escher staircase.

  • 2 marta // Dec 28, 2009 at 5:39 pm

    I hate the SyFy name too. But the promo is great.

    My recaptcha says deforest Lynn. WOuld’ve cool if it had said deforest Kelley.

  • 3 DarcKnyt // Dec 29, 2009 at 12:58 pm

    That was pretty cool. Yes, the name change was pointless and stupid, but it was a cool promo. If their programming were the equal they’d have something. :)

  • 4 cynth // Dec 30, 2009 at 8:36 pm

    The football on the staircase uses the characters from the show Warehouse 13 which I can’t find anymore (on Syfy or anywhere else except on YouTube, I guess). The football is a recurring theme on the show and I liked that they incorporated it into the promo. It was a great show and one of my daughter’s friends was a writer for it.

  • 5 John // Dec 31, 2009 at 5:38 pm

    Squirrel: That was MY favorite bit, too! (Although the ping-pong match and the origami unicorn tied for a close second.)

    marta: If it had been Kelley instead of Lynn I’d have written a check to the reCaptcha project on the spot.

    Darc: PERFECT point about the programming. I know it’s got to be tedious and expensive to do so many 2-hour “SyFy original movies,” but jeez, surely they can do better. (Remember the airliner-eating shark?)

    cynth: You can stop by here to see Warehouse 13 episodes online (e.g., the pilot). That is a great show, and once you mentioned it I remembered that they used the Escher staircase commercial.

    (Wikipedia says it’ll be be back for a second season in 2010, btw.)

Leave a Comment

You can use these tags in your comment: <a href="" title="">, <abbr title="">, <acronym title="">, <b>, <blockquote cite="">, <cite>, <code>, <em>, <i>, and <strong>. Of course, I discourage their use if you don't know what they do. :)

[You need to enter something into the weird red box, below, to comment. Click here if you need help!]