{"id":10012,"date":"2012-03-01T16:56:05","date_gmt":"2012-03-01T21:56:05","guid":{"rendered":"http:\/\/johnesimpson.com\/blog\/?p=10012"},"modified":"2012-03-01T16:56:05","modified_gmt":"2012-03-01T21:56:05","slug":"heft","status":"publish","type":"post","link":"https:\/\/johnesimpson.com\/blog\/2012\/03\/heft\/","title":{"rendered":"Heft"},"content":{"rendered":"

It’s really hard sometimes to set aside time to read a looooong<\/em>\u00a0magazine article. I’ve subscribed to The New Yorker<\/em> for many years, and I know how often I’m forced to put an issue aside because of pressure from the ticking clock. (Hint: way too often.)<\/p>\n

But this — a new magazine, containing a single\u00a0looooong<\/em>\u00a0article per issue, on topics I’m interested in — sounds too good to pass up. From the project’s Kickstarter page<\/a>:<\/p>\n

The web is the future of journalism, but let’s be honest: the future isn’t living up to expectations. Newspapers and magazines have cut back on in-depth reporting. Gossip sites have proliferated. The web has become a byword for fast and cheap. Why isn’t it synonymous with fearless, investigative and enthralling writing?<\/p>\n

We think it can be…<\/p>\n

MATTER will focus on doing one thing, and doing it exceptionally well. Every week, we will publish a single piece of top-tier long-form journalism about big issues in technology and science. That means no cheap reviews, no snarky opinion pieces, no top ten lists. Just one unmissable story.<\/p>\n

MATTER is about brilliant ideas from all around the world, whether they come from professors at MIT or the minds of mad people. But most of all, it\u2019s about getting amazing investigative reporters to tell compelling stories<\/p><\/blockquote>\n

I don’t know. Maybe too good to be true? But I figured it was worth laying at least a small bet on the table.<\/p>\n