{"id":36,"date":"2008-06-18T14:29:33","date_gmt":"2008-06-18T18:29:33","guid":{"rendered":"http:\/\/johnesimpson.com\/blog\/?p=36"},"modified":"2008-06-19T10:19:34","modified_gmt":"2008-06-19T14:19:34","slug":"package-design-slogans","status":"publish","type":"post","link":"https:\/\/johnesimpson.com\/blog\/2008\/06\/package-design-slogans\/","title":{"rendered":"Package Design Slogans"},"content":{"rendered":"

One of my little… well, I hesitate to call it a fetish. Doesn’t have the same level of intensity. (Er, or so I imagine.)… Anyway, one of my almost unconscious preoccupations is to notice product packages. All kinds of packages: breakfast foods; video games; aspirin bottles; gift wrap; so on and so forth.<\/p>\n

Of course the actual physical structure is often ingenious, all the Tab As and Slot Bs and spot-gluing. It boggles, simply boggles<\/em> that someone was clever enough to create some of these things.<\/p>\n

But aside from the structure of packages — the way the cardboard or plastic is folded, crimped, cut, and stamped — what interests me is the text printed thereon, by which I mean the non-functional text. Not the instructions. Not the FDA and FTC warnings and notices. Rather, I mean the product names (sometimes) and the flat-out advertising copy which graces the packages.<\/p>\n

For instance, there’s the following. (Note that it’s trademarked, by the way.) Any guesses what product’s packaging might include such inspiring verbiage?<\/p>\n

\"Mystery<\/p>\n

A hint for those of you who might be telling yourselves something like I know I’ve seen this somewhere…<\/em><\/p>\n

\n

\"Mystery<\/p>\n

Update, 6\/19\/2008 10:12 am:<\/strong> If you really really need to know the answer to this mystery, see the full package (with some product) here<\/a>. And if you’re still not sure what that<\/em> is, go to the manufacturer’s home page<\/a>. Ponder, then, the larger mystery of the mystery slogan’s… umm… grandiosity?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

One of my little… well, I hesitate to call it a fetish. Doesn’t have the same level of intensity. (Er, or so I imagine.)… Anyway, one of my almost unconscious preoccupations is to notice product packages. All kinds of packages: breakfast foods; video games; aspirin bottles; gift wrap; so on and so forth. Of course […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","h5ap_radio_sources":[],"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[115,50],"tags":[116,117,118],"class_list":{"0":"post-36","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertisingpackaging","7":"category-language-writing_cat","8":"tag-advertising","9":"tag-package-design","10":"tag-slogans","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6kZSG-A","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":0,"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"wp:attachment":[{"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnesimpson.com\/blog\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}