Package Design Slogans

One of my little… well, I hesitate to call it a fetish. Doesn’t have the same level of intensity. (Er, or so I imagine.)… Anyway, one of my almost unconscious preoccupations is to notice product packages. All kinds of packages: breakfast foods; video games; aspirin bottles; gift wrap; so on and so forth.

Of course the actual physical structure is often ingenious, all the Tab As and Slot Bs and spot-gluing. It boggles, simply boggles that someone was clever enough to create some of these things.

But aside from the structure of packages — the way the cardboard or plastic is folded, crimped, cut, and stamped — what interests me is the text printed thereon, by which I mean the non-functional text. Not the instructions. Not the FDA and FTC warnings and notices. Rather, I mean the product names (sometimes) and the flat-out advertising copy which graces the packages.

For instance, there’s the following. (Note that it’s trademarked, by the way.) Any guesses what product’s packaging might include such inspiring verbiage?

A hint for those of you who might be telling yourselves something like I know I’ve seen this somewhere…