The other day, former agent Nathan Bransford (of the enormously popular self-titled blog) wondered about modifying his blog’s “feed” from full to partial posts. Responses from his readers — or at least, those who commented — completely surprised me in their lopsided preference.
If you already know what a blog’s “feed” is, feel free to skip past this entire bulleted list and go down to the bottom of the post. If you don’t know what a blog’s “feed” is, here’s a rough summary:
- Blogging sites and technologies — Blogger, WordPress, Live Journal, etc. — all provide automated subscription services for people who might want to learn when a given blog has posted a new entry. Subscribers receive a feed: a stream of links to a given blog’s most recent posts. (Subscribing to a blog’s feed is sometimes called syndicating it. The technology used to manage blog subscriptions is called RSS — originally an abbreviation for RDF Site Summary, but generally regarded nowadays to stand for really simple syndication. Thus, you may also come across verbiage like “RSS feed” or (like “pizza pie”) “RSS syndication.”)
- If you’re a blogger and have never explicitly told your blogging platform (Blogger, etc.), “Do NOT allow subscriptions,” then guess what? Right. Anybody who wants to (unless you’ve somehow otherwise managed to exclude them) may receive your blog’s feed.
- A feed might consist of (a) just the links to each post (always, I think, consisting of the post’s title), or (b) the link, plus the entire contents of the post; or (c) the link, plus a truncated version of the post’s contents — that is, a partial post, with the text cut off after some arbitrary number of characters.
- You view a list of all your subscribed blogs’ posts using software most often referred to as feed readers. A feed reader might be a standalone software package, a browser or blogging plug-in or widget or extension, a Web site… You can also subscribe to the content of many blogs (including Running After My Hat) via email.
- The most popular feed reader, maybe unsurprisingly, is a Google product — Google Reader.
- Here’s a partial screen shot of how my own Google Reader screen looks at the moment (click for a wider view, including stuff to the right of what’s shown here):
- The right side of the window is the important part, for now. It shows you a list of all posts in any of the blogs to which you subscribe which you have not yet read. (At least, as far as Google Reader knows. There are various ways to read blog posts without telling Google Reader, of course, in which case they will still show up here as “unread.” In the above list, as of right now I’ve actually read four of the displayed nine “unread” posts.)
- As you can see, the right side displays the title of the blog itself, the (boldfaced) title of the specific blog post, and a rendering — in gray — of the first few words of the blog post: as many words as will fit without bumping the item to more than one line long.
- Here’s a partial screen shot of what happens when you click on a given blog post (in this case, my own most recent one, Friday’s whiskey river post):
- The most important things about the expanded view of the post you just clicked on:
- It’s almost completely unformatted: in particular, it doesn’t show you the fonts, colors, and general appearance of the blog as you might be accustomed to seeing it at its home site. It’s just the content.
- Images from the blog post may or may not show up in the expanded view, depending on the settings of the given blog.
- Running After My Hat‘s feed as shown above is a partial feed. It includes the first N words of the post’s full content; to read the entire post, a subscriber can click on the blue post title (the phrase “How (Not) to (Dis)Connect,” in this case) — the post opens in a new browser window or tab.
- Blogs may, as I mentioned, provide full content instead of partial content. In these cases, to read the whole post you almost never have to leave Google Reader to visit the actual site.
- If you’re a blogger, offering full vs. partial feeds can offer different advantages. The main one is that — if you care about your blog’s statistics — people who read your blog via a feed reader do not count as site visitors unless they actually “click through” to your site itself. Thus, if you’re feeding full posts, you may actually have many more readers than you’ll ever know. (This seems to have, in part, inspired Bransford’s considering a switch to partial feeds.)
- If you’re a blog reader, though, you’ve got other things to consider.
- Full feeds can be annoying, especially if the blogger tends to run off at the mouth. You may or may not be able to see images, videos, music-player widgets, and so on, even after scrolling down through a couple of screens of nothing but text. If the blogger uses various little visual stylistic devices like drop-caps to break up his long entries, you won’t see those. You may or may not even see italics, boldface, and so on.
- Partial feeds can also be annoying — particularly because they require the extra step of visiting the blog’s own site (and loading into your browser all that other junk, including blog header images, menu sidebars, and so on).
What surprised me about Nathan Bransford’s little straw poll was how many of his regular readers hate-hate-flat-out-absolutely-hate partial feeds. I didn’t count them up, but I’d say the tide was running 80-20 (or more) in favor of keeping the full feeds. Many people said, flat-out, that if Bransford switched from a full to a partial feed, they’d stop reading him altogether: they’d simply delete his blog from their feed readers.
Bottom line: I’ve always fed RAMH on a partial-post basis. But now I’m wondering how many people took one look at the partial feed and said, y’know, the hell with that and moved on to the next distraction. So, for a while at least, I’m going to switch it over to a full feed. My blog traffic (never astronomical to begin with) will probably drop as a result… but, oddly, I may acquire more readers.
If you already subscribe to this blog, btw: when I (starting with this post) switch to the “full” setting, you’ll see ALL posts in full — not just all future ones on a going-forward basis.
marta says
Hmmm. I’d never given this any thought. As far as I can tell, I’ve got my blogs for full feed. And maybe this explains why I’ve got more subscribers than I ever have hits. Though even fewer comments.
Oh, the whole blogging, networking, stats world…
John says
Yes, yours are full feeds.
I’m not sure how the “subscribers/followers” thing works in the wordpress.com world, because I’ve never tried it. Do people who “follow” your blogs read the posts in Google Reader or something similar? Or do they get, like, an email notice when there’s a new post?
P.S. In the reCaptch for my reply here, there’s of course a nonsense string of characters, and the word who. Hmm.
s.o.m.e. one's brudder says
I guess the “luddite” in me still refuses to understand RSS feeds. I have no idea how any of these things work and after reading this description, I suppose that I will continue my ignorance. I do know that if there’s something that I want to read here (which is pretty frequent!) – I click on my “Bookmark Bar” RAMH icon and here I am!
reCaptcha: Forever. ortyly
I think this means: permanently ignorant of RSS
John says
If I thought that you regularly read, say, ten or twelve blogs, I’d take your inner Luddite out behind the toolshed and chain him there, where he could never again make your life difficult. My own Google Reader subscription list currently includes over sixty blogs, maybe fifteen-twenty of which are actually active. (The rest have possibly been abandoned but I’ve been too lazy to clean the list up. Plus I keep hoping that some of them will suddenly re-awaken.)
Keeping them all as simple bookmarks would drive me nuts. The important thing about a feed reader isn’t just that it tells you when a new post is up; it tells you not to bother visiting a site at all. With bookmarks, the only way to know not to waste your time with Site X is to click through to it. Doing that every now and then isn’t too challenging. Doing it day after day, and coming up empty… well, that gets a little old.
John says
Follow-up:
Nathan Bransford has decided to stay with full feeds for the time being. (He estimated the split among opposing points of view at closer to even, which surprised me, but maybe things changed after I last visited.)
He also said that the people who maintained, flat-out, that they’d NEVER click through from a partial feed to read a full post reminded him of this video (Louis C.K., with Conan O’Brien):
I’ve seen it before but it always cracks me up.
Jayne says
I think my permanent setting for just about everything is Default. I did not know the first thing about RSS feeds until reading your post (thank you for that) and never made the connection to Google Reader, even though I am apparently reading RSS feeds while I’m on Google Reader! Some day (ha), I’m going to set my self down and peruse Blogger for a more technical education. Or, um, just continue to visit you for simplification. ;)