In a recent blog post, loyal friend of RAMH Froog dredged up a name I hadn’t seen or heard for years: “cartoonist” Hugh MacLeod.*
I no longer have any idea where I first encountered MacLeod and his interesting work. At the time, though, he was struggling to forge some sort of business from his creative output while still suffocating in a day job. He’d started up an e-newsletter, and in each issue he included — free of charge — a sample of one of his special projects. That special project was the creation of drawings (“cartoons”? eeehhhh… maybe) which he’d doodled on the backs of business cards. Some of the drawings were quite dark in tone; some were laugh-out-loud funny; some just made me uncomfortable with how much they made me think.
Ultimately, I unsubscribed from the Gaping Void newsletter, as MacLeod called it. Not because it had ceased to be interesting, even valuable or important. No, simply because I was saving every single issue, with all the others, in a separate GapingVoid email folder. The computer I had at the time had begun to wheeze with overload and I started to throw things overboard: MP3s, images, software… Gaping Void.
And then I forgot all about it. Until yesterday, when I read Froog’s post, and shortly learned that MacLeod is making a living doing what he wants to do. Crazy, huh?
If you want, feel free (of course!) to explore what is now MacLeod’s Gaping Void blog. But by all means (as Froog suggested) do stop over at the Lateral Action site for a terrific brief interview with MacLeod, in part on the topic of getting your art — dare I say writing? — in front of people who will want it for themselves.
Excerpt:
“Artists cannot market” is complete crap. Warhol was GREAT at marketing. As was Picasso and countless other “Blue Chips”. Of course, they’d often take the “anti-marketing” stance as a form of marketing themselves. And their patrons lapped it up.
The way artists market themselves is by having a great story, by having a “Myth”. Telling anecdotal stories about Warhol, Pollack, Basquiat, Van Gogh is both (A) fun and (B) has a mythical dimension… if they didn’t, they wouldn’t have had movies made about them. The art feeds the myth. The myth feeds the art.
The worst thing an artist can do is see marketing as “The Other”, i.e. something outside of themselves. It’s not.
So: what’s your myth — your “great story” about your story?
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* The “cartoonist” is MacLeod’s preferred term, rather than “artist.”