[This borders on “for geeks only” territory. But I think it’s worth at least some attention if you aspire to get — and keep — a reading audience for your words on the Web.]
A highly respected site for Web-site designers, typographers, and so on, is called A List Apart. It’s been around for years, freely dispensing advice and information from various experts on how to make pages look good and behave properly.
You may or may not know that a given page looks differently when viewed in one Web browser vs. another (Firefox vs. Internet Explorer vs. Safari vs. Opera vs. whatever); even if you know that, though, you may not know why you perhaps should care… let alone what to do about it. If that bothers you, and if you’re not too intimidated by tech subjects presented gracefully, A List Apart needs to be in your bookmarks list.
Regardless of your expertise, I want to draw your attention to a recent article by Mandy Brown, “In Defense of Readers.” It will be of interest to anyone placing his or or her words online, in an environment — like a blog — where one hopes or expects to attract readers as well as mere visitors.