An interesting article by Rachel Donadio will appear in tomorrow’s New York Times Book Review, on the practice of blurbing — that is, authors (generally best-selling ones who, as the saying goes, Need No Introduction) providing capsule reviews to appear on the back covers and jacket flaps of books by authors who, well, generally need every introduction they can get.
Specifically, the article covers the work of a new company called Blurbings LLC. From their site’s About page:
