Okay, okay. We could quibble with the wording. Shouldn’t that be “the average blogger‘s“? Does “81% shorter than” mean “81% as long as” or does it mean “19% as long as”? And who knows how accurate this is, or how they calculate the average length of a blogger (or his/her posts)? Surely it can’t mean “…as compared to the entire universe of blogs”?
Still, the word “shorter” is inarguably seductive. (In this context, anyhow.)
And then of course, for you anarchists out there, it’s easy enough to manipulate the results, just by goofing around with the underlying HTML:
Reassuring, though. Even if it IS a fantasy.
(Click the image to check your own blog posts’, er, stature.)
Update: Be sure to read Kate Lord Brown’s comment, below — and my reply — to understand why you almost certainly should not panic about this. I’m pretty sure the results, well, verge on the bogus. Misleading, let’s say.