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Entries Tagged as 'Advertising/Packaging'

Democracy 101: Great Apolitical PSA

October 30th, 2008 · 2 Comments

Courtesy of Steven Spielberg and, well, pretty much everybody.

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Tags: Advertising/Packaging · Celebrities · In the News · Movies · Politics

The Hurricane Phone

August 20th, 2008 · 4 Comments

Back in the day — you know, the day — you could say (as I used to) “I work for the phone company” and no one would doubt which phone company paid your salary. That’s why Lily Tomlin’s old “Ernestine the telephone operator” could say, without ambiguity, “We’re the phone company. We don’t have to [...]

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Tags: Advertising/Packaging · Everyday Life · Tech · The Missus

“Allow Me.” “No, Allow Me!”

August 16th, 2008 · 3 Comments

An interesting article by Rachel Donadio will appear in tomorrow’s New York Times Book Review, on the practice of blurbing — that is, authors (generally best-selling ones who, as the saying goes, Need No Introduction) providing capsule reviews to appear on the back covers and jacket flaps of books by authors who, well, generally need [...]

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Tags: Advertising/Packaging · Books as Books · The Business · The Online World · Writing

Happy to See Someone Else Try This

June 27th, 2008 · No Comments

The author with the tongue-rolling moniker Doreen Orion has come up with a trailer for her new giant-bus travelogue Queen of the Road:

As the title of this RAMH post implies, this is why we read certain travelogues rather than writing them ourselves.

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Tags: Advertising/Packaging · The Online World · Writing

“What Kind of Book Is It?”

June 23rd, 2008 · No Comments

One of the hardest — yet most important — questions an author often has to answer about his work is the one asked by this entry’s title.
Now, it’s not hard at all to answer, for many authors and even more books. When you walk into Borders or Barnes & Noble, when you browse Amazon, it’s [...]

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Tags: Advertising/Packaging · Merry-Go-Round · Writing

The Smell of Pages Burning in the Morning

June 20th, 2008 · 2 Comments

Not really. But the new Book Roast site (also linked permanently over there at the right, under the Je Ne Sais Quoi… category) promises to be not only a generous labor of love, but an audacious experiment in book and author publicity.
Here’s the idea: Each week, for five days Every day during the last week [...]

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Tags: Advertising/Packaging · Reading · The Online World · Writing

Package Design Slogans

June 18th, 2008 · No Comments

One of my little… well, I hesitate to call it a fetish. Doesn’t have the same level of intensity. (Er, or so I imagine.)… Anyway, one of my almost unconscious preoccupations is to notice product packages. All kinds of packages: breakfast foods; video games; aspirin bottles; gift wrap; so on and so forth.
Of course the [...]

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Tags: Advertising/Packaging · Language